HitFilm Express Activation Strategy
The activation process for this great software is it's only barrier to being the most used video editing software. Changing this process would require a leap of faith. The company would need to be aware that the social media spreading of the word through users tutorials and reviews would far exceed the benefit of single user sharing requirements to activate. As it is now, the reputation being earned is that HitFilm has a great software program stigmatized by only the wonky activation dance. That opens the door for competitors products and is completely unnecessary. Trust that you have an awesome product and the free advertising will dominate the industry. You're losing way more advertising with this activation process than if it were a clean and simple approach to using the product. My guess is that the smart folks behind this product are techies and not marketing folks. Admittedly, it's not a ridiculous time sink to get it activated. But it's enough of a pain to cause many people to try other options. Consider also the decline of some of the sharing requirement sources due to privacy issues and the value added continues to shrink. But, at least it's free.