My thoughts on the Artlist acquisition and subscription model
I've been reading comments of some Hitfilm users worrying too much about the possible pricing change towards a subscription model or even about Hitfilm Express saying goodbye. So let's add my point:
Even if Hitfilm goes towards a subscription model, which I agree usually means more money, you can always stick to the latest pre-subscription-model version of Hitfilm Pro or Hitfilm Express and use it forever. I mean, major versions of Hitfilm usually come with some cool new features, but game changer new features (ie The Foundry Camera Tracker or the 3D import maps addition) don't happen that often so you could use Hitfilm 16/2021 for a few years without any considerable lack of features.
Furthermore, those acquisitions don't change the whole company in a month. I mean, from this time on there'll be a plan to add new resources to FXhome, hiring new people, giving that new people the needed knowledge about the product, etc. Don't expect Hitfilm/Imerge or any other FXhome product to drastically change because of Artlist this year or even in 2022.
Let's don't forget that Artlist is not a software company, and it seems to me that people are comparing this acquisition with others on which the larger company buys a smaller company of the same niche to basically kill one of its competitors. And even on those cases, we've seen in the past companies respecting the product they owned ie Oracle buying Sun Microsystems and not killing MySQL as MANY people though it'd happen, myself included.
Just think that FXHome has a LOT of competitors out there. If Artlist is going to invest a decent amount of resources on FXHome is because they thing they'll get it in return. If they overprice Hitfilm without a dominant position in the market, then it's over. I mean, there's no way Hitfilm is going to be more expensive than the Adobe counterpart just because that makes no sense from a business point of view. Artlist wants Hitfilm to succeed even more, not to kill it by overpricing it.
I think if Artlist pushes Hitfilm into a subscription model I'm pretty damn sure they'll include the Artlist and/or Artgrid subscription. It might be interesting and even cheaper than today's combined price. That would make every artist using Artlist products to consider using Hitfilm over Adobe's After Effects or Blackmagic's Da Vinci.
A different story would be if Blackmagic (Da Vinci's software company) or Adobe itselft had bought FXHome, in which I think the destiny would be already settled.
Subscription model is not that bad. It just depends on the price. Think about Mocha Pro, for example. Hitfilm has been mostly used by enthusiasts and amateurs so that means its pricing must be attractive to those groups of people. Just consider that Adobe products are vastly used on professional works, so it makes sense Adobe's pricing is well above Hitfilm's as the target audiences are different. A professional movie studio can afford Adobe's pricing without issues.
The only sceneario I can imagine where Hitfilm gets a signifficant price bump is Artlist considering to address Hitfilm towards a more professional audience, but honestly I don't think this is ever happening. FXhome's niche is what it is and it performs outstandingly well, so I don't see the need to compete with Adobe.