It's interesting structure for the Marvel Movie Universe to attempt this kind of long-scale sotrytelling, and we'll see if it works out. They seem to be planning something like 12 movies ahead!
Just having a couple of movies a year that interconnect (like the comics do) seems to work.They don't all have to be great and they don't all have to appeal to everyone. I don't really care for Captain America, to grounded/boring for me Much prefer something over the top, this for example looks great.The plan is working, my first daughter went to see Thor 2 not long ago and didn't mind it. She had NO interest in these movies up to and including the Avengers. But as they are being shown all the time she is starting to know who the characters are! At this point she would probably go and see Avengers 2 without being dragged.Did anybody watch Film Junkies the other week? I believe the joke was something about "DC must be pissed they cannot get a good Wonder Woman, Justice league movie made and Marvel are making one about a talking raccoon"I lol'ed.