TV commercial we made with Hitfilm 2017
It's the winter holidays coming up and one of our customers requested we create an adorable holiday commercial using his lyrics.
We had his family come to our studio (Atomic Cat Interactive in Dade City, FL) and record each person singing the song (for a total of 4 people). The actual client could not sing in tune, so we had to resort to Melodyne on his track to 'put' him in tune. We recorded and mixed all the tracks in Presonus Studio One 3 Pro and then exported the mixdown for use in Hitfilm.
Once done with audio, our artist got to work on all the approved storyboards and created custom graphics. We visualized every line, which allowed an average of 3 seconds per scene.
We used our blue screen (one of the largest commercially available in the state of Florida) to create the live action shots and cut out our client's (and family's) heads to create a bobble-head version for the hero shots. We used our 4K uncompressed JVC Pro camera with cinema Rokinon lenses (35mm for these shots) for both the blue screen and brake pedal shots.
A few shots required match moving which we did directly inside Hitfilm - did not need to use Mocha. Color grading was also done to both the live action video and the overall animation scenes to give it a bit of punch. We put a nice glow shader behind the logo to make it stand out.
Everything went into Hitfilm using 2D, 2.5D and 3D elements to create the following commercial:
I must say, it was easier to animate this in Hitfilm 2017 Pro than other software we have, including Moho 12 Pro - which is MEANT for this kind of stuff. In the end, it was easier and quicker to do it ALL in Hitfilm.